CASE STUDIES
Overview
The website for Aura Fragrances was designed to establish a strong digital presence for the brand and showcase its handcrafted candle and fragrance products. The goal was to create a visually calming and elegant online experience that reflects the brand’s focus on relaxation, lifestyle, and everyday luxury.
Challenge
Aura Fragrances needed a website that could communicate its brand story, product range, and customer experience while providing a seamless e-commerce journey. The challenge was to combine brand storytelling with an intuitive product browsing experience to support online sales and customer engagement.
Approach
I designed and developed the website using WordPress with an e-commerce framework, focusing on a clean layout, soft colour palette, and lifestyle-driven imagery to reinforce the brand’s sensory identity. The structure was designed to guide users from brand discovery to product exploration and purchase.
Outcome
The final website delivers a cohesive digital brand experience, strengthening Aura Fragrances’ online identity and enabling customers to easily discover products, explore the brand story, and shop directly through the platform.
Skills Demonstrated
- Custom WordPress website design and layout
- Product catalogue for handcrafted candles and fragrance products
- Brand storytelling sections highlighting
- Australian-made craftsmanship
- Integration of e-commerce functionality and loyalty program
- Mobile-responsive design for a seamless cross-device experience
- Clear call-to-actions and intuitive product navigation
Ecommerce websites
Client: Aura Fragrances
Brand: Aura Fragrances
Role:Creative Head
Project: Marketing Assets, Website & Digital Presence
This WordPress website was developed to establish their digital presence and serve as an e-commerce store.
www.aurafragrances.com.au
Commercial Food Service Product Catalogue
Client: Hussmann Australia
Brand: Panasonic
Role: Senior Visual Designer
Project: Product Catalogue / Marketing Collateral
The catalogue continues to function as both a print publication and digital marketing resource for product promotion and industry engagement.
Overview
Designed a comprehensive product catalogue to showcase Panasonic’s commercial kitchen equipment range for the Australia and New Zealand hospitality market. The catalogue functions as a key sales and marketing tool for distributors, hospitality professionals, and commercial kitchen planners.
Challenge
- Clearly communicate complex product information
- Align with Panasonic’s global brand identity
- Appeal to hospitality professionals and distributors
- Present a wide product range in a clear, structured format
- Support both sales presentations and trade marketing
Approach
Developed a clean, structured layout system to present complex technical information in a clear and accessible format. The design aligned with Panasonic’s global brand guidelines while highlighting product features through strong visual hierarchy, typography, and high-quality imagery.
Outcome
The catalogue became a core marketing asset used by sales and distribution teams across the ANZ, India, China region, supporting product promotion, trade presentations, and customer engagement.
- Enabled clearer communication of complex product information
- Supported sales teams, distributors, and trade presentations
- Strengthened Panasonic’s positioning within the commercial hospitality equipment market
Skills Demonstrated
- Editorial & catalogue design
- Visual communication for technical products
- Brand guideline implementation
- Typography and layout systems
- Print production & prepress
- Marketing collateral design
What to Expect
Personalized Approach
Every project is unique, and I tailor my approach to fit your specific needs and goals.
Clear Communication
I keep you informed at every stage of the process and provide you regular updates.
After Support
My commitment to your success doesn't end at launch. I provide after launch support.