Projects
UX - App for a Restaurant
This is a modern dining establishment that wanted to bridge the gap between digital convenience and physical dining. The goal was: an all-in-one mobile solution for users to book tables, earn rewards, and track orders seamlessly. Role: UX/UI Designer Platform: iOS/Android (Mobile App) Key Features: Table Reservations, QR Loyalty System, Real-time Order Tracking, and Digital Payments.
Responsive Website - Creative Services
This is a creative agency that specializes in strategy, design, development, and marketing. The goal was to create a professional and high-impact digital presence. Industry: Creative & Digital Agency. Platform: Responsive Web (Desktop & Mobile). Key Goals: Establish brand authority, showcase a wide service range, and simplify the multi-vendor management problem for clients.
Print - Communicating Product Brochure
This project involved designing a product brochure for the Hussmann P Series, a line of energy-efficient commercial refrigeration units. It serves as a high-level sales tool aimed at B2B stakeholders.Target AudienceCommercial retailers and supermarket operations managers. Key Focus: Sustainability, energy reduction, and product visibility.
Social Media - Showcasing innovation at the Expo!
The project focused on creating a high-impact social media asset for Hussmann Australia to announce their participation in EuroShop 2023, the world’s leading retail trade fair. The primary goal was to provide essential event logistics while showcasing the CASECONNECT technology brand.
Presentation - Crafting Workshop Experience
This project involved developing a comprehensive digital presentation for a boutique candle-making brand to pitch their workshop services. The "Workshop Logistics & Flexibility" presentation successfully positions the candle brand as a turn-key solution for team-building and events. It balances the aesthetic beauty of the craft with the operational clarity required for professional sales.
Proposal- Streamlining Transaction Paperwork.
This proposal page is part of a pitch for a SaaS Compliance and Financial Tool. The objective is to visualize the systemic failures of manual record-keeping and present data-driven arguments for digital transformation. Role: UX Researcher & Product Strategist. Format: Digital Proposal (Tablet/Presentation). Target Audience: CFOs, Operations Managers, and Compliance Officers.
Brand Identity & Marketing Collateral Design
Branding - Design Agency
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Product Brochure Success
The primary visual gateway for Panasonic’s 2023 commercial line, designed to move away from purely technical industrial vibes and toward a lifestyle-oriented, "culinary-first" presentation.
IoT Product Brochure
CaseConnect is a cutting-edge platform providing Smart IoT Integrated Cloud solutions. The objective was to create a high-impact physical brochure that communicates the brand’s core philosophy.
Packaging - Candle Box
Elevating Eco-Conscious Luxury through Minimalist Storytelling. Aura Fragrances is specialising in handcrafted, vegan, and eco-friendly soy candles and fragrances. The goal was to develop packaging that reflects the brand’s commitment to sustainability without sacrificing the "luxury".
Promotional Standee
This design serves as a physical touchpoint for customers, designed to provide a comprehensive overview of Aura’s product range while bridging the gap between physical retail and digital presence. op-down branding, numbered journey, simple line icons provide instant visual recognition.
Social Media - Trade Show Promotion
Campaign Type: Event Marketing. Platform: Instagram. Targeted B2B Design. The post answers the user's subconscious questions immediately: Who is this? (Hussmann/Panasonic), What is it? (Commercial equipment), and Where can I see it? (Foodservice Australia).
Social Media - Product Awareness
Campaign Type: Product Launch. Platform: Instagram This social media asset serves as a direct B2B product showcase, introducing a specific commercial refrigeration unit from Hussmann's "P Series" to potential retail and supermarket clients. The content is purely focused on product specification and brand messaging.
Social Media - Product Launch
This social media design for Aura Fragrances is a high-conversion "New Arrival" post that utilizes a clean, platform-native UI aesthetic to drive e-commerce engagement. It balances the whimsical nature of the seasonal product with a professional, minimalist layout, effectively capturing the "Clean Luxury" aesthetic.
Social Media - Australian Made Week
Aura celebrates "Australian Made Week" by leveraging patriotic visual cues and a clear value proposition to strengthen brand trust.The creative utilizes the iconic gold and green associated with Australia to immediately signal the post's theme. Color theme creating a direct visual link between the product and its origin.
Website - Recruitment
The TalentBridge website highlights its positioning as a modern, tech-forward, and professional HR partner. Responsive desktop UI and minimalist professionalism.
Website - Recruitment​
The website is built on a flexible grid system.Responsive across platforms from a desktop-first homepage to tablet-based Mission & Vision consultation slides.
Website - E-Commerce Experience
Aura Fragrances required a robust e-commerce presence to transition from boutique local sales to a national digital brand. The goal was to build a website that not only facilitates transactions but also evokes the same "earthy luxury" feeling as the physical packaging.
Website - E-Commerce Experience
Conversion-Oriented Design: Clear CTAs (Call to Action) and intuitive navigation paths reduce cart abandonment and drive sales.The use of the elegant Aura script logo and minimalist typography ensures that the brand feels like a "premium boutique" regardless of the device used.
Mobile Application - Home Service
ZboTouch is a home service platform . The goal of this project was to create a "One Tap Access" login experience that feels secure, modern, and effortless. The design is optimized for the latest smartphone aspect ratios.
Mobile Application- Food Delivery
The goal was to design a high-performance Mobile Ordering App for the hospitality sector. The project focused on two critical user flows: the highly visual "Customise Item" phase and the logical "Order Summary" phase.
Brand & Capabilities Presentation
The cohesive design elevates TalentBridge from a standard agency to a premium "Talent Advisory" partner. Instead of generic stock photos, I utilised stylised, minimalist illustrations to represent each service pillar, making the data easier to digest at a glance.
2022
Sustainability Program - Template
Standardising Sustainability Messaging through Purposeful Design. Modular Layouts: Designed to accommodate heavy text, data charts, or large-scale photography without losing brand consistency.
2022
Brand & Capabilities Presentation
A professional palette of deep navy and soft teals was used to evoke trust and calm. High-contrast layouts designed for clarity on large office monitors during pitch meetings. A crisp, sans-serif typeface was selected for maximum legibility across different platforms.
2022
Sustainability Program - Template
Visual Identity: "The Intersection of Industry & Nature. The use of high-contrast, natural photography serves as a constant reminder of what the ESG program is working to protect, providing an emotional anchor to the data.
2022
Questions & Answers
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I offer a range of services including web design, front-end development, UX/UI design, responsive design, e-commerce solutions, and brand identity creation. Visit my Services page for a detailed overview.
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I offer a range of services including web design, front-end development, UX/UI design, responsive design, e-commerce solutions, and brand identity creation. Visit my Services page for a detailed overview.
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I offer a range of services including web design, front-end development, UX/UI design, responsive design, e-commerce solutions, and brand identity creation. Visit my Services page for a detailed overview.