My design journey is a fusion of diverse experiences, spanning news media, tech startups, and the established corridors of global brands. Each step has sharpened my skills, shaping me into a versatile and adaptable designer.
My diverse design experience has taught me that great design is more than aesthetics, it’s about solving problems, communicating effectively, and creating meaningful connections through compelling visuals.
Now, I’m bringing my extensive design experience into UX, merging visual storytelling with user-centered design. This transition excites me, as it allows me to craft digital experiences that are both visually compelling and effortlessly intuitive. My goal is to create designs that strike the perfect balance between beauty and usability, ensuring every interaction is smooth, engaging, and memorable.
May 2024 - Now
Feb 2022 - Apr 2024
Apr 2018 - Feb 2021
Jun 2010 – Mar 2018
Sep 2008 – Dec 2008
Blending design strategy, user-centered thinking, and industry-leading tools to craft intuitive and scalable solutions
Adobe Photoshop | Illustrator | InDesign | Adobe Premiere Pro & Adobe Rush | XD| Figma | Canva | WordPress | Webflow | AI tools
Brand Strategy | UX/UI Design | Print Design | Digital Design | Motion Graphics | Social Media
Marketing Communication Design | Brand Identity Development | Design Systems | User Research | UX | Prototyping | Typography | infographic | Video editing |Digital marketing | Visual storytelling
Team Management| Client Management | Project Management & Delivery | Strategic Planning | Mentorship | Cross-functional Collaboration
Creative solutions for IT, Retail, Consulting, & Freelance
Creative & Digital Lead Aura Fragrances Leading brand strategy and digital presence for premium handmade products.
Led cross-functional teams to deliver integrated digital & print campaigns, UX solutions, and design systems that aligned with business goals at InstaData, India
Today, I am driven by the belief that great design is not just about aesthetics; it’s about creating meaningful connections between brands and their audiences. I am committed to continuous learning and innovation, ensuring that my designs not only look great but also deliver results.
